Who Owns Soma Lingerie Brand?: Soma is a lingerie brand that has been around for over 40 years. It was founded in 2004 by Chico’s FAS, Inc., a fashion company that specializes in women’s clothing, accessories, and intimates. Soma was created as a way to offer high-quality, comfortable lingerie to women of all ages and sizes.
Since its founding, Soma has grown to become a well-known and respected brand in the lingerie industry. They offer a wide range of bras, panties, sleepwear, and other intimate apparel in a variety of styles, sizes, and colors. In addition to its physical stores, Soma also has an online presence, making it easy for customers to shop for their products from anywhere.
One of the things that set Soma apart from other lingerie brands is its commitment to comfort and fit. They offer a variety of bra styles to fit a wide range of body types and preferences, and they use high-quality materials and construction techniques to ensure that their products are comfortable and durable.
In addition to its focus on comfort and fit, Soma is also known for their commitment to sustainability. They use eco-friendly materials and practices in their production processes, and they partner with organizations that are working to promote sustainability and social responsibility in the fashion industry.
In recent years, Soma has faced some challenges in the highly competitive lingerie market. In 2020, Chico’s FAS, Inc. announced that they were exploring strategic alternatives for Soma, including a potential sale of the brand. It’s unclear at this time what the future holds for Soma, but the brand remains a well-respected and beloved name in the lingerie industry.
Overall, Soma is a lingerie brand that is known for its commitment to comfort, fit, and sustainability. They offer a wide range of bras, panties, sleepwear, and other intimate apparel in a variety of styles, sizes, and colors, and they use eco-friendly materials and practices in their production processes. While the future of the brand is uncertain, Soma remains a popular and respected name in the lingerie industry.
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THIS ARTICLE HAS BEEN WRITTEN BY ALEX
