TOP 5 MAKEUP BRANDS

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TOP 5 MAKEUP BRANDS

There are so many makeup brands across the globe. Some come in the drugstore category some in high-end. With time the cosmetic industry has grown so much that today it has become one of the leading industries with so many new launches every day. According to one of the reports the cosmetic industry was valued at about $380.2 billion in 2019. Every leading makeup brand has its marketing strategies through which they try to capture the targeted audience. Now a day’s makeup is not only used by women but also by men across the world. So if you are a makeup lover and want the best for your skin, take a look at these makeup brands.

1. MAC

MAC is an American makeup brand that was founded by Frank Toskon in 1984 in Canada. It has a wide range of foundations for every skin type, lip bullets, compact powder, blushes, etc. One of the best products of MAC is MAC studio fix powder plus foundation and MAC powder kiss lipsticks.MAC cosmetic e-commerce net sales in the United States in 2021 is around US$150m.

2. L’OREAL

Who doesn’t know L’Oreal? The brand which we all have been listening to and buying for ages. It is considered a drugstore brand and is widely used by makeup lovers around the world. It was founded by Eugène Schueller in 1909 in France. L’Oreal is not only a makeup brand but it also focuses on hair, skincare, and perfumes. The high selling product of L’Oreal is its L’Oreal Paris original lengthening mascara, L’Oreal Paris revitalift retinol night serum, and L’Oreal Infallible pro-matte 24HR foundation.

 

3. NARS

NARS is a French cosmetic company that was founded by makeup artist and photographer François Nars in 1994. NARS has made its space in the industry within a very short period. One of the articles revealed that it has a net worth of about a million, wow that’s a huge number. The most famous products of NARS include its radiant creamy concealer, NARS sheer glow foundation, and all-time everyone’s favorite NARS orgasm blush.

4. HUDA BEAUTY

Huda Beauty is a makeup line that is not so old but has gained popularity and proved to be a competitor for every other established makeup brand. It is founded by an American businesswoman Huda Kattan in 2013. It is said to be the makeup influencer’s favorite brand. Huda beauty line now has its skin care products, fragrance, and beauty tools. One of the prominent products includes Huda Beauty faux filter foundation, easy-bake loose powder, and bullet lipsticks.

5. ESTEE LAUDER

Estee Lauder is an American multinational makeup line. It is considered to be one of the most expensive makeup brands. Not only makeup but has a huge range of skincare. Estee Lauder doubles wear foundation, Estee Lauder night repair serum, and Estee Lauder anti-ageing eye cream.

By Ramsha Amin