Metaverse Virtual influencer
A virtual influencer, also known as a virtual model, is a computer-generated fictitious persona that is employed as a substitute for a human “influencer” in social media marketing. In metaverse majority of virtual influencers are created by 3D artists and employ computer graphics and motion capture technology to look like actual individuals in real situations.
To effectively target consumers, AI teams and marketing specialists create the character’s personality and behavior. Employing virtual influencers has various advantages for businesses, including image and brand management, a lack of important laws, and a reduced cost.
Computer-created influencers
Bangkok Naughty Boo, who’s had neon hair and a perfect complexion, is part of a new crop of Asian influencers who promise to stay perpetually young, on-trend, and scandal-free because they are computer-created.
These stars, who blur the barriers between imagination and reality, are enormously popular among youngsters in the region and will gain more power as interest in the “metaverse” rises, according to industry experts.
Read About: what is metaverse?
In an introductory video shared to AFP, Bangkok Naughty Boo, who uses they/them pronouns, stated, “I’m 17 forever, non-binary, with a desire of becoming a pop sensation.”
The figure is one of a tribe of “Made in Thailand” virtual influencers grown from covid-19 forces and was created by fashion designer Adisak Jirasakkasem and his friends, who envisioned a gender-fluid identity to represent the ideas of the creative community.
“fit for the new normal.”
Ai-Ailynn made her debut in September after her agency got dissatisfied with the “limitations on human influences” during COVID-19 lockdowns. SIA Bangkok told AFP that virtual influencers are “fit for the new normal.”
According to data giant Statista, artificial intelligence inventions are gaining traction in the lucrative influencer business, which is predicted to be worth $13.8 billion in 2021.
Asia the next big fashion booming
However, according to industry observers, Asia is where the business will really take off in the next decade. “We believe Asia will experience substantial growth in the virtual influencer business.
Generation Z is Asia’s largest internet user group, and it is a technologically savvy generation that is well-versed in social media and all things digital “According to Nick Baklanov of Hype Auditor, a marketing professional.
According to Baklanov, the number of virtual influencers has more than tripled to 130 in two years, indicating that Facebook’s investment in the metaverse, called a virtual reality version of the internet, will result in an industrial boom.
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Metaverse first adaption
“Virtual influencers are better qualified than anyone else to play the role of the first occupants of the metaverse,” he continued.
Lil Miquela, the LA-based “robot It-Girl” who has worked with Prada and Calvin Klein and earns an estimated $7,000 every post, is thought to be the highest virtual earner.
Knox Frost, a 21-year-old AI “universal adaptor” from Atlanta, was recruited by the World Health Organization to broadcast coronavirus safety information to his 700,000 followers.
Computer-generated pop stars
As technology develops, computer-generated pop stars such as Hatsune Miku from Japan and Luo Tianyi from China, as well as virtual K-Pop groups Eternity and K/DA, have led the way for younger “stars” throughout Asia.
Adisak photographed a woman in various spots across the Thai city before designing the character’s visage online to create Bangkok Naughty Boo. To create his virtual hero, he combined the computer-generated face with the physique of a real-life model.
Bangkok Naughty Boo has already signed with a top Thai modeling agency, while Ai-Ailynn has already landed a deal to be the face of a major mobile operator.
Conclusion
“Because idol and fandom notions are deeper ingrained in the culture in the East, influencers produce more power and create more profitable marketing and engagement opportunities,” Saisangeeth Daswani, a fashion and beauty industry analyst at market intelligence firm Stylus, explained.
Lives that aren’t tainted by scandal and are tightly governed. The artificial avatars, with their trouble-free pasts, round-the-clock work ethic, and easily controlled public personalities, are also a welcome relief for corporations worried about reputational damage.
“Some brands prefer the security of identifying with (virtual) influencers who have a pre-defined past and future,” Christopher Travers, founder of Virtual Humans, a website that tracks the industry, said.
Businesses may prefer the opportunity to regulate everything, especially with authorities in certain Asian countries regulating freedom of expression.
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