Inauthentic Traffic

Blog Monetization

Definition of Inauthentic Traffic

Inauthentic traffic includes any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings. Invalid traffic covers intentionally fraudulent traffic as well as accidental clicks.

Inauthentic traffic includes, but is not limited to:

  • Clicks or impressions generated by publishers clicking their own live ads
  • Repeated ad clicks or impressions generated by one or more users
  • Publishers encouraging clicks on their ads (examples may include: any language encouraging users to click on ads, ad implementations that may cause a high volume of accidental clicks, etc.)
  • Automated clicking tools or traffic sources, robots, or other deceptive software.

Clicks on Blogs must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our terms of service. If we observe high levels of invalid traffic on your account, we may suspend the account to protect our advertisers and users. Additionally, if we are unable to verify the quality of your traffic, we may limit or disable your earnings. Due to inauthentic views, you may also see a difference between your final earnings.

We understand that a third party may generate inauthentic traffic on your blogs without your knowledge or permission. However, ultimately it is your responsibility as the publisher to ensure that the traffic on your blogs is valid. For this reason, we highly recommend that you review our tips for preventing inauthentic traffic.