A fashion blog can cover many things such as specific items of clothing and accessories, beauty tips, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends. They cover fashion at all levels from the largest fashion design houses to the smallest independent designers. All the best have a unique logo design.
What is logo design? It sounds like the most basic of questions.
Everyone knows what logo design is. We see logos every day. They surround us.
I bet if you looked around you right now, you would see at least 5 logos. I can see the logo designs for; HMRC, EDF, Home pride, Disney, and Apple. And that’s just by raising my head from the computer.
Logo design surrounds us. Everyone has a logo.
But, what actually is logo design? And what job does a logo do?
Your logo design identifies your business in its simplest form using a logo mark, typographic solution, or combination of both.
That’s all there is to it. Your logo design is the simplest visual representation of your business possible.
WHAT SHOULD A LOGO DESIGN BE?
MEMORABLE
Your logo design must be memorable. If people can’t remember it, what’s the point in it?
By being memorable, you build recognition. And to be memorable, your logo must be…
SIMPLE
The simpler the better.
Reduce your logo down until only the heart of the design remains, then ask yourself “does it still represent our business?”
If so, then you’re onto a winner.
VERSATILE
Your logo design will be used across a huge range of platforms. From your website to social media, to press releases, and huge billboard designs.
So it needs to be versatile. Your logo design should work at 2mm x 2mm as well as 100m x 100m.
On that note, make sure you have your logo design as both a raster and a vector format.
Raster is a file format such as JPEG or PNG. Vector is an EPS or Illustrator file. Your designer should provide you with both.
APPROPRIATE
You need your logo to be appropriate.
TIMELESS
Timelessness in a logo design is vital. And I feel there’s a bigger post coming here, but logo design “trends” are rubbish. Stay away from them.
Coca Cola’s logo has barely changed. Because it never goes out of date. It doesn’t follow trends. It’s consistent and therefore remains relevant.
2D Logo Design
Show off your brand’s personality with a custom 2D logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of 2-dimensional logos.
Few Samples created by me
A logo design is typically thought of as a two-dimensional (2D) brand icon, but since the Internet became commonplace in the late 1990s, brands began thinking beyond two-dimensions. Suddenly, they weren’t bound by the constraints of print advertising anymore, and new opportunities appeared where businesses could use three-dimensional logo design beyond expensive television advertising.
3D Logo Design
Three-dimensional, 3D logo design provides a unique opportunity that will have your company’s message jumping off the page. This innovative area of design is ripe with possibilities, but it is easy to get carried away. Smart design principles will help you create a design with classic appeal that will stand the test of time.
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For more designs check Rupali Pathak.
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Thank You !!
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