Twenty of Instagram’s most popular fashion bloggers have a combined following of more than 55 million and partner with some of the world’s most recognizable companies. Consumer interest in beauty and fashion products continues to rise, according to market research company L2. Many of Instagram’s most successful firms are turning to sponsored content with social media influencers, even though some brands can’t pay Instagram’s monthly ad budget.
To date, Instagram has more than 1 billion active monthly users, making it a powerful marketing tool for businesses. Two out of every five Instagram users use Stories daily, according to Instagram Stories. Instagram’s social media engagement rate for sponsored content is much higher than those of its closest rivals, Facebook and Twitter (at 4.21 percent, Instagram delivers 120 and 58 times more engagement than Twitter and Facebook, respectively). No surprise that the Instagram influencer marketing sector is expected to expand to more than $2 billion in 2021 based on Instagram’s rapid development.
THE TOP 10 INSTAGRAM FASHION BLOGGERS IN 2021
More than 35 million people follow these fashion bloggers for the latest in lifestyle trends, beauty, and fashion combined. Find out who the best Instagram fashionistas are today:
#10. BLAIR EADIE (ATLANTIC-PACIFIC) –
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Blair Eadie’s Atlantic-Pacific blog is considered by many to be one of the earliest and most innovative fashion blogs. Blair has posed for CoverGirl and collaborated with several fashion labels, including David Yurman, Anthropologie, Ray-Ban, and Nordstrom.
#9. JANICE JOOSTEMAA –
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Janice was formerly a struggling model who resorted to fashion and beauty as a means of escaping her life of hardship. Fashion and beauty are now her full-time occupation, as she has more than 1.3 million followers and is one of the most famous looks on Instagram. Having established her business on the app when it first began, she has subsequently been sponsored by Nordstrom, Mercedes-Benz, Lexus, and Dior.
#8. JENN IM (CLOTHES ENCOUNTERS) –
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Calvin Klein, Lulu’s, Sephora, and Revolve have all recently sponsored the LA-based blogger. In 2010, Jenn launched her “Clothes Encounters” YouTube channel, which has now grown to more than 2.3 million followers. Her ever-evolving personal style has inspired her to launch the fashion label Eggie, which she just launched.
#7. DANIELLE BERNSTEIN (WE WORE WHAT) –
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As a New York City fashion blog, We Wore What began as a way for Danielle Bernstein to document her style. At the age of 26, this recent FIT graduate records her New York City sartorial adventures. Bernstein has amassed over 2 million Instagram followers as a result of her work with both local and international companies to showcase New York City’s style.
#6. LYDIA ROSE (FASHIONINFLUX) –
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Fashion blogger Lydia Rose is endorsed by Boohoo, Lulu’s, and many more brands in the UK, including Asos. Lydia has a distinct advantage over other fashion bloggers since she shoots fashion-focused short films (primarily neck-down). Her signature content style and informative how-to-style series boosted her following to over 2.7 million and generated an amazing engagement rate of 3.8 percent. Almost a quarter of a million people follow her YouTube account.
#5. JULIE SARINANA (SINCERELY JULES) –
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FIDM grad Julie Sarinana is a Los Angeles-based fashion blogger and the creator of Sincerely Jules, a lifestyle blog on fashion, beauty, and lifestyle. “creative type” is what she characterizes herself as, and her Instagram feed reflects this. Julie has collaborated with Nordstrom and Billabong on fashion projects.
#4. AIMEE SONG (SONG OF STYLE) –
Interior designer Aimee Song (Song of Style) is a Los Angeles-based blogger who has a keen eye for style. In 2008, her love of fashion drove her to create a blog, which has now grown into a well-known business. Dior and Revolve Clothing are two of Song’s brand partners.
#3. NEGIN MIRSALEHI –
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Negin Mirsalehi, the entrepreneur and creator of Gisou, has worked with brands including Lulu’s, Revolve, Prada, and others. The Iranian blogger has been crowned Revolve’s Influencer of the Year for the second year in a row. For Harper’s Bazaar and Forbes 30 Under 30, she’s a rising star in the fashion industry. An astounding 3.65 percent of her Instagram followers interact with her posts.
#2. CAMILA COELHO –
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Brazilian beauty and style influencer Camila Coelho is known for her work. Fashion, beauty, and lifestyle are all featured prominently on her social media accounts. With the release of her Nightlife cosmetics line in September 2015, Coelho has collaborated with companies including Coach and Dior.
#1. CHIARA FERRAGNI (THE BLONDE SALAD) –
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“The Blonde Salad” by Chiara Ferragni is a well-known name in fashion blogging. From her humble beginnings in 2009, Ferragni has built her blog into a multi-million dollar business. The Chiara Ferragni Collection is the result of Chiara’s shoe brand, which she created like many other Instagrammers before her. @theblondesalad serves as a visual representation of her unique style, covering lifestyle, travel, and fashion material. In addition to being the face of Lancôme and Pantene, the Italian blogger is also the face of several more brands. Beyoncé, Rihanna, and Serena Williams were all included in the Financial Times’ list of the world’s top seven most influential people.
By Niket Jain
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